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Subak Signs
Subak Huose,
9A Stocks Street
Manchester M8 8GW

 
 

 

Just how important is your shop front?  

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More to the point, how much planning went into its design for impact.

A recent survey by the Australian Sales Research Bureau showed that 66.5% of new business was attributed to signage.

Think about it for a minute.

How long is it since you stood outside your shop and thought about how you could improve it? You only get one chance to create a good first impression. Often what your customers see when they approach your business is what makes them decide whether or not to enter the premises.

So, the way your business looks directly effects the numbers of customers who walk through your doors.

How would you rate your shop front? It makes sense to make your shop front as interesting, exciting and noticeable as possible. So why is it that so many small business people pay so little attention to the way their businesses look from the outside?

We put it down to three key reasons:

The perceived cost.
The fact that most small business owners are so busy working in their business that they don't have time to work on improving their premises.
Many small business people do not appreciate the importance of a customer's perception of the business and the role that the look of the premises can play in that perception.

Compared with other media, the low cost and wide exposure of signage on your shop front means it is a critical part of the marketing of your business, particularly if you are on a limited budget.

Signage is your most affordable and effective form of advertising.

For many businesses, though, it's an opportunity still waiting to be taken advantage of.

Subak Signs offers a detailed signage evaluation service and we would be only too happy to show you how your shop front can be dramatically improved.