important is your shop front?
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the point, how much planning went into its design for
A recent survey by the Australian Sales Research Bureau
showed that 66.5% of new business was attributed to
Think about it for a minute.
How long is it since you stood outside your shop and
thought about how you could improve it? You only get one
chance to create a good first impression. Often what
your customers see when they approach your business is
what makes them decide whether or not to enter the
So, the way your business looks directly effects the
numbers of customers who walk through your doors.
How would you rate your shop front? It makes sense to
make your shop front as interesting, exciting and
noticeable as possible. So why is it that so many small
business people pay so little attention to the way their
businesses look from the outside?
We put it down to three key reasons:
The perceived cost.
The fact that most small business owners are so busy
working in their business that they don't have time to
work on improving their premises.
Many small business people do not appreciate the
importance of a customer's perception of the business
and the role that the look of the premises can play in
Compared with other media, the low cost and wide
exposure of signage on your shop front means it is a
critical part of the marketing of your business,
particularly if you are on a limited budget.
Signage is your most affordable and effective form of
For many businesses, though, it's an opportunity still
waiting to be taken advantage of.
Subak Signs offers a detailed signage evaluation service
and we would be only too happy to show you how your shop
front can be dramatically improved.