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PDF - Brochure
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Subak Signs
Subak Huose,
9A Stocks Street
Manchester M8 8GW

 
 

 

Making signs work  

back to Sign Talk

 
To make your signs more effective you must understand the true function of a sign.
The three major functions of a sign are:

1- DESIGN IMPACT
2- MESSAGE COMPREHENSION and
3- RETENTION.


Regardless of whether your sign is interior or exterior, business or industry oriented, the basic principles remain the same.
Here are the seven basic rules to remember when you are thinking of a new sign.


1. It must grab the mobile viewer's attention and communicate fast. On average you have only five seconds to convey a message.

2. Make your logo or product the dominant part of the sign.

3. Keep the message simple. People will understand and retain it if it's as simple as possible with a short copy line. There isn't time for a mobile audience to read, comprehend and retain an essay.

4. Use short words to aid impact, comprehension and retention.

5. Use strong graphics for impact. They should be relevant to your message but not dominate your product identification.

6. Use bright colours to aid impact and grab attention. Be sure the colours are relevant to your market by using a recommended sign colour chart.

7. Make your sign legible. Consider it from the viewer's point of view. Use clear lettering of relevant size. Avoid fancy lettering on signs to be read by mobile audiences, often at a distance. In the average commercial area the sign must be clearly visible from 180 metres.